A Journey in Wellness and Anti-Aging Innovation
Ayucell's mission is to redefine the journey of aging through the synergy of science and community, offering holistic wellness solutions that balance physical, mental, and emotional well-being. We are committed to enlightening, empowering, and inspiring individuals to embrace a life of health, fulfillment, and abundance, supported by the transformative power of nicotinamide riboside.
Anti Aging
Wellness for All Ages
Holistic Health
Respect for Science
Self-Empowerment
Together, let's redefine the art of living well, one day at a time.
Revolutionizing Skincare with Scientific Mastery
At Ayucell, we take pride in pioneering a new era of skincare, guided by the wisdom, scientific expertise, and advice of Dr. Charles Brenner.
Embracing the power of nicotinamide riboside (NR) to enhance nicotinamide adenine dinucleotide (NAD+), we're not just offering skincare products — we're unlocking a world of potential for your skin's health and vitality.
Our Commitment: Science-Driven, Wellness-Focused
Ayucell is dedicated to blending scientific innovation with a holistic approach to wellness. Our commitment to empowering you with scientifically-backed skincare solutions is a testament to our vision: to transform lives through enlightened, empowering, and inclusive wellness experiences. Welcome to Ayucell, where every product is a step towards vibrant, youthful living.
Ayucell Leadership
Patrick Chung
Patrick is the co-Managing Director of Ayucell. He has worked with a wide range of companies and has delivered innovative solutions as an investor and serial entrepreneur in a wide range of industries including Bitcoin, big data, mobile games, mobile payments, and advertising.
Patrick’s journey with Ayucell began when Perry Ha, the company’s co-founder, introduced him to Nicotinamide Riboside—sparking a deep interest in the science behind skin health and longevity. Ayucell’s mission matched Patrick’s love of skincare, which started when he was living in Korea and was fascinated with Korea society’s passion for great skin.
Patrick started his career as a corporate attorney at Wilson Sonsini Goodrich & Rosati, a law firm specializing in representing high tech companies. Between two stints at WSGR, Patrick worked in Seoul, Korea at Kim & Chang, where he advised Fortune 500 companies doing business in Korea, including joint ventures and M&A. Patrick holds a Juris Doctor degree from New York University School of Law and a Bachelor of Arts degree in economics from the University of California, Berkeley.
Brian Herf
Brian Herf is Ayucell's co-Managing Director and heads up marketing. Brian is passionate about making a difference in the world, and sees Ayucell as an opportunity to elevate the standard of healthy aging.
With nearly 25 years of professional experience in consumer goods, ranging from the sourcing and manufacturing of food products to collaborating with dietary supplement scientists and product developers, to commercializing innovative cosmetics and leading marketing teams across international markets, Brian has a solid understanding of what it takes to make a business successful. Over the years, Brian has held key roles in global cosmetic companies, and sees a massive opportunity for Ayucell to make a difference for both beauty professionals and consumers.
Brian lives in Denver, Colorado and holds an M.B.A. from Washington University in St. Louis, and a B.S. in Chemical Engineering from Bucknell University.
Perry Ha
Perry Ha is the Co-Founder of Ayucell. His journey with Ayucell began during his time on the board of trustees at MIT, where he discovered Nicotinamide Riboside (NR), a breakthrough ingredient with powerful anti-aging benefits. After experiencing firsthand the energy boost and visible improvements to his skin, Perry became fascinated by NR’s potential. His research led him to Dr. Charles Brenner, the leading expert on NAD metabolism, who confirmed the promise of NR as a topical ingredient. Together, they envisioned a new kind of skincare—combining cutting-edge U.S. science with advanced Korean formulation expertise. That vision became Ayucell: a revolutionary skincare brand built to elevate healthy aging.
Are you a beauty professional with interest in science, products or client service?
We are looking for people who want to share their passions and help an Ayucell team willing to listen. Email us if you would like to be considered for an advisory board role.